Publicity With Dogs, Cats, and Rats by: Terence TanHere's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed them up with animal "shirts" that had his web site address printed all over them.After unleashing about 30 four legged "salesmen" into his unsuspecting neighborhood, he struck advertising gold when his local TV and radio stations noticed the unusual "phenomenon" of "uniformed"
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